University Technology Innovation of the Year

The University of Texas at Arlington’s IT department has created a plethora of creative applications for student-centered departments with innovative, forward-thinking results using Genesys Cloud. By using agentless campaigns, they obtain survey information from former students, and obtain shadow opportunities, future curriculum design, and key touchpoints to current and first-gen students. Using one contact list per campaign for more efficient contacts with automation using rules management has been transformative. Previously, they paid a 3rd-party service for outbound campaigns. Now, they have reduced costs, increased department productivity, and have more creative freedom since operating in-house.